Ecosystem, automated.
Collab agents plan, promote, and share enriched leads from partner activations, helping you drive more pipeline (and finally prove where it came from).
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We think AI can be used to 🔓 ecosystem, a 💪 but notoriously 🫠 channel that, historically speaking, has been totally impossible to ⚖️. Collab uses 🤖 to streamline, then 🔪, the repetitive, time-consuming tasks associated with 🏃ing 💻, 🥂, and 📗 with friends. How? First, through 💼 consolidation. Then, by handing 😴 and 😰 and even 😡 work off to agents. Finally. Marketers can use their ⌛ and 🧠 to improve pipeline quality, velocity, and volume from partner activations. Ready to 🤝?
Partners in. Pipeline out.
Pre-Activation
• Plan and execute digital events, in-person events, and co-branded content.
• Define activation type, ideal audience, lead requirements, sponsorship tiers, and other rules of engagement
• Real-time attribution via Collab-generated landing pages and participant-specific UTMs
Post-Activation
• Enrich leads and accelerate pipeline (for you and your partners)
• Collaborators receive lead lists automatically based on contributions
• Sales and CS follow-up with while the event or content is top of mind (not two weeks later)
What is ecosystem?
We built Collab because ecosystem marketing tools... don't exist. Yes, there are solutions for paying affiliates. Uncovering overlapping opportunities. Event registration. List cleaning. They're great! But they don't address the unique frustrations tied to building, scaling, and measuring the success of ecosystem marketing.
We've built teams and tools in B2B SaaS for long enough to know that ecosystem can be a competitive advantage, or it can be a pain in the ass.
Our core thesis is simple: automate rote tasks, provide proper measurement, and let ecosystem marketers cook.
Your ecosystem marketing team
Liaison: Creates and manages your shared Slack channel— automatically pins your brief, posts daily leaderboard updates, and drops nudges when promotional assets are uploaded. Keeps everyone aligned (and out of your inbox) without breaking a sweat.
Operator: Enriches contact and company data for every registrant in real-time, using your predefined rules. Pushes enriched records to Clay or your CRM so you can skip the manual cleanup.
Writer: Studies each collaborator’s LinkedIn posts and website to nail their tone, style, and structure. Then it writes tailor-made social and email copy they’ll actually want to share.
More ecosystem agents shipping every week.
